A Incident That Changed My Life - 725 Words

Fiction Mckenna Crase A Incident That Changed My Life prologue On December 26th I was going on a road trip to Tennessee with my parents and my sister, Alison. We were in Ohio when it happened†¦. It was a windy, snowy winter when we were in Ohio. On December 26th there was black ice on the road. My dad was going a bit too fast. We slid on it and went off the road. I woke up three days later. When I woke up I found out the rest of my family was dead. The doctor in my hospital was named Zach. I just knew he was going to be my knight in shining armor. Oh yeah I forgot to tell you, my name is Alisa. It took me ages to pay off my hospital bill. After I got better that doctor and me started hanging out. We had one date and then another and then another. One day we went to this AMAZING restaurant. It was as good as hot chocolate on a cold day. Four years later we got married. I know right romantic. After what felt forever, we got to say our vows. â€Å"When I first saw, him my first thought was, ‘Wow he’s was a hot tamale’. He is a very special guy and I am glad to be the very lucky girl to marry him. I love him so much. I will always love him, forever and ever.† said Alisa. â€Å"Okay, first of all, how gorgeous is she in this dress. I mean seriously this is as good looking as they can get. They also can’t get anymore caring and loving, special and the most amazingShow MoreRelatedLife Changing Events898 Words   |  4 PagesLIFE CHANGING EVENTS In this essay you had the option to choose a life event that has changed you. But I chose to give a list of events that has made me who I am instead of just one event that changed a little part about me. This essay will show what has happened in my life for me to be the way I am to this day. This is me. First of all there was my grade seven camp. Although I have an unclear recollection of the camp I still remember the important bits. One thing which I know forRead MoreAdult Behavior Stems From Childhood Experiences1441 Words   |  6 Pageswill reflect the relationships that that same child is likely to form later on in life. Therefore, it is extremely important that childhood is the innocent carefree period of life that it is intended to be; otherwise, one risks encountering numerous challenges during adulthood. Robertson Davies illustrated this fact through his novel Fifth Business, where the three protagonists are all victims of the same incident: a snowball hits the back of Mrs. Dempster’s head, causing her to go insane and prematurelyRead MoreMy Race Is Black, My Ethnicity, African American And My Culture925 Words   |  4 PagesMy race is Black, my ethnicity is African American and my culture (349) could be described as complicated. In applying these factors to my personal experiences I will refer to Matthew and Emirbayer’s â€Å"What is Racial Domination?† to explain the racial biases and discriminations that I have experienced from Arkansas to Los Angeles and ultimately Irvine. From the day of my birth my life and the opportunities presented or denied have been defined by racial domination and the Institutional racism of WhiteRead MoreThe Life Of A Slave Girl By Harriet Jacobs Essay1316 Words   |  6 Pageswriting, Incidents in the life of a Slave Girl by Harriet Jacobs, she talks about how her life changed while serving different and new masters and mistresses. I think that this narrative writing is an important text to help us understand the different perspectives of slavery in America. There are some slave owners that are kind and humane, and some slave owners that are cruel and abusive. Additionally, reading from a female slave’s perspectives teaches us that life on the plantations and life in theRead MoreFace Your Life Essay1343 Words   |  6 Pagesevolutionary. Any change that happens in your life must come from you and your own efforts. Although a psychologist can guide you, no one can do the work for you. A small daily event can sometimes lay back a deep impact on your life. This is one such incident, where a normal routine incident taught me a very important principle of life. When thinking about a key event in regard to different personality theories, I felt that I could most relate that key event of my life to the humanistic and behavioral theoryRead MorePsychology: I Relate to the Humanistic and Behavioral Theories Most1042 Words   |  5 Pagespsychology. These modern perspectives are cognitive,psycoanalysis,humanistic.socio-cultural,behavioral and evolutionary. When thinking about a key event in regard to different personality theories, I felt that I could most relate that key event of my life to the humanistic and behavioral theory. I will mainly be emphazing on these two modern perspectives. Moreover, I will then evaluate the key concepts and the principles of these two theories, and briefly compare and contrast their thoughts in theRead MoreJeannee Castles Views On Poverty In The Glass Castle1263 Words   |  6 PagesIn her descriptions of her life and the lives of her family members, Walls influenced my ideas about poverty, homelessness, and escaping hard lives. Jeannette Walls’ The Glass Castle influenced my ideas about poverty by showing me that poverty can yield positive results. Before reading The Glass Castle, I believed that all poverty was tragic and life ruining. I thought that nothing positive or advantageous could come of out poverty. Reading The Glass Castle changed my opinion. In The Glass CastleRead MoreThe National Incident Management System1560 Words   |  7 PagesNational Incident Management System To better understand the National Incident Management System we must first understand why there was a need for such a program. There are several emergency incidents to date that would show that this system was needed. However I believe that it can be brought back to the fires in the 1970’s. (Boles, Coniglio, Martin, Martin, 2012) The main incident that provide beyond a doubt that this system was needed was the 9/11 tragedy. That day changed not only how weRead MoreDrinking Age Should Be Lowered1039 Words   |  5 Pagesthe drinking age limit were to be lowered there would be a drastic difference in society. In my perspective I will argue that the drinking age limit should not be lowered. If the drinking age limit were to be lower than Twenty-One in the state of California, it will have a drastic affect to society. Keeping the drinking age at Twenty-One will decrease the traffic incidents and other sorts of incidents that is caused by being intoxicated. In Kyle Brown article â€Å"Pros And Cons Of Lowering The DrinkingRead MoreThe Justice System Through The Eyes Of A Friend Of Mine1600 Words   |  7 Pagesand interview him for his full story. Secondly, I briefly will examine the current justice system, using my friends experience. And finally, I will expound on some of my opinions of the current justice system after listening to my friends story, and discuss some of the new insight I received while doing this paper along with the readings provided in my class, Intro to Criminal Justice . My friends name is Marshall Ward, he was a former inmate for less than a year as a result of him finding himself

Avoid Common Mistakes That Beginning Reporters Make

Its the time of the year when introductory reporting class students are submitting their first articles for the student newspaper. And, as always happens, there are certain mistakes that these beginning reporters make semester after semester. So here is a list of common mistakes that novice journalists should avoid when writing their first news stories. Do More Reporting Too often beginning journalism students turn in stories that are weak, not necessarily because theyre poorly written, but because theyre thinly reported. Their stories dont have enough quotes, background information or statistical data, and its clear that theyre trying to piece together an article on the basis of meager reporting. A good rule of thumb: Do more reporting than is necessary. And interview more sources than you need to. Get all the relevant background information and statistics and then some. Do this and your stories will be examples of solid journalism, even if you havent yet mastered the newswriting format. Get More Quotes This goes along with what I said above about reporting. Quotes breathe life into news stories and without them, articles are arid and dull. Yet many journalism students submit articles that contain few if any quotes. Theres nothing like a good quote to breathe life into your article so always do plenty of interviews for any story you do. Back Up  Broad Factual Statements Beginning journalists are prone to making broad factual statements in their stories without backing them up with some sort of statistical data or evidence. Take this sentence: The vast majority of Centerville College students hold down jobs while also going to school. Now that may be true, but if you dont present some evidence to back it up there is no reason your readers should trust you. Unless youre writing something thats plainly obvious, such as the Earth is round and the sky is blue, make sure to dig up the facts to support what you have to say. Get Full Names of Sources Beginning reporters often make the mistake of just getting the first names of people they interview for stories. This is a no-no. Most editors will not use quotes unless the story contains the full name of the person being quoted along with some basic biographical information. For example, if you interviewed James Smith, an 18-year-old business major from Centerville, you should include that information when you identify him in your story. Likewise, if you interview English professor Joan Johnson, you should include her full job title when you quote her. No First Person Students who have been taking English classes for years often feel the need to use the first person I in their news stories. Dont do it. Reporters almost never resort to using the first person in their hard news stories. Thats because news stories should be an objective, dispassionate account of events, not something in which the writer injects his or her opinions. Keep yourself out of the story and save your opinions for movie reviews or editorials. Break Up the Long Paragraphs Students accustomed to writing essays for English classes tend to write paragraphs that go on and on forever, like something out of a Jane Austen novel. Get out of that habit. Paragraphs in news stories should typically be no more than two to three sentences long. There are practical reasons for this. Shorter paragraphs look less intimidating on the page, and they make it easier for editors to trim a story on a tight deadline. If you find yourself writing a paragraph that runs more than three sentences, break it up. Short Ledes The same holds true for the lede of the story. Ledes should generally be just one sentence of no more than 35 to 40 words. If your lede gets much longer than that it means youre probably trying to cram too much information into the first sentence. Remember, the lede should just be the main point of the story. The small, nitty-gritty details should be saved for the rest of the article. And there is rarely any reason to write a lede thats more than one sentence long. If you cant summarize the main point of your story in one sentence, then you probably dont really know what the story is about, to begin with. Spare Us the Big Words Sometimes beginning reporters think that if they use long, complicated words in their stories they will sound more authoritative. Forget it. Use words that are easily understood by anyone, from the fifth-grader to the college professor. Remember, youre not writing an academic paper but an article that will be read by a mass audience. A news story isnt about showing off how smart you are. Its about conveying important information to your readers. A Few Other Things When writing an article for the student newspaper always remember to put your name at the top of the article. This is necessary if you want to get a byline for your story. Also, save your stories under file names that relate to the topic of the article. So if youve written a story about tuition increasing at your college, save the story under the file name tuition hike or something like that. That will enable the editors of the paper to quickly and easily find your story and place it in the proper section of the paper.

Effect of the Steam Engine on the Industrial Revolution

Effect of Steam Engine on Industrial Revolution The economy of England during the 18th century was one that needed rebuilding after many years of war with other countries. A breakthrough of new technology and ideas boosted the economy, creating a time known commonly as the Industrial Revolution. Specifically, there was one invention that defined the Industrial Revolution. The steam engine, a device powered by coal used to run machines at an efficient rate, was developed during the Industrial Revolution. The invention of the steam engine had a major effect on the economy of England during the Industrial Revolution through its use in mining, transportation, and factories. Thomas Savory created the very first steam engine in 1698, however it was hardly used due to its unreliability ().Savorys engine was widely advertised, however it could only be put under a certain amount of pressure before it exploded (). Industrialist Matthew Boulton brought Watt over to England to work with him on building his steam engine, providing him with the inventors and equipment needed to complete the engine ().Watt moved to the center of the Industrial Revolution in Birmingham, England, working with other inventors to build his steam engine (). Many different industrialists were able to provide their facilities and equipment to help Watt make his steam engine (). Boulton, partnering with Watt, was able to acquire a 25 year extension to Watts patent, allowing Watt to build over 500 steamShow MoreRelatedSteam Engines By Katelyn Warga 2nd Period947 Words   |  4 PagesSteam Engines By Katelyn Warga 2nd Period Being around for over 2000 years, the steam engine has proved its worth. Invented in the industrial revolution, â€Å"this heat engine performs mechanical work using steam as its working fluid.† Throughout its time the steam engine has had many uses, and been modified many times to change its pronounced task. This had led to the steam engine being a very important invention in the industrial revolution, changing life in social and economic ways that still impactRead MoreImpact Of Entrepreneurs On The Industrial Revolution1740 Words   |  7 PagesThe entrepreneurs had a great effect on the Industrial Revolution because they were working with inventors who had ideas to make things better and work more efficiently. They would pay inventors to keep working on ideas and that would therefore make them more money Entrepreneurs were contributing ideas to the industrialization in the areas of transportation, agriculture, and the population increase demands. Enclosures were made to increase crops. Farmers and landowners were able to try newRead MoreSteam Engines Of The Industrial Revolution1442 Words   |  6 Pagesthe industrial revolution. The factories during this era, themselves, were powered by steam engines. But where did the steam engine come from? Who invented this revolutionary invention? How does the steam engine chug-chug at 50+ miles per hour by merely using hot air, emitted by boiling water. The answer to these questions: the steam engine was not invented nor developed solely by one person, but by contributions of a multitude of people throughout this time in history. A modern, simple steam engineRead MoreThe Industrial Revolution Had A Great And Long Term Effect On Our World Essay1698 Words   |  7 PagesThe Industrial Revolution had a great, and long-term effect on our world. We the people have profited from it in numerous ways. The Industrial revolution has formed the way we live today in countless more ways than you can envision, yet it occurred so long ago. The revolution started in the United Kingdom, then binged throughout Western Europe, North America and ultimately the rest of the world. The Industrial revolution has also impacted the way us creatures live and act. Even if we don t recallRead MoreHistorical Analysis of The Industrial Revolution 1006 Words   |  5 Pages The Industrial Revolution was one of the most impactful eras in the history of the world. It changed the way we worked, lived, owned, and generally thought. With advent of economic philosophies like capitalism and communism, the way we worked and lived was written down and itemized, and western civilization was never the same. The concepts of jobs, urbanization, and credit might have allowed the world to progress into a veritable economical ecosystem, defining our modern definition of living, butRead MoreImpact Of The Industrial Revolution On Capitalism And The Contemporary Society Essay1625 Words   |  7 PagesThe impact of the Industrial Revolution on Capitalism and the Contemporary Society, When looking into the past during the Industrial Revolution, there were many cause and effect events that occurred, the Industrial Revolution changed the lives of many, these changes in society were caused by the innovations of the time period, and the need for a more productive environment. There was a movement from an agricultural society to a manufacturing society; these changes affected the family’s abilityRead MoreTechnology And Its Impact On Society995 Words   |  4 Pagesinnovate and revolutionize technologies that surround them in day to day life. This drive to innovate has led to technologies that have made it easier to create, manage, and exchange goods and information. Planned technological systems such as the steam powered railroad provided a widely accepted vessel which society could improve on through increased trade efficiency. On the contrary, individuals can take progress and technology too far entirely, eventually affecting people’s land, increasin g pollutionRead MoreThe Steam Engine Was Not So Much Invented As Industrialised1330 Words   |  6 PagesThe steam engine was not so much invented as industrialised. To give credit to any one person would be to steal credit away from its many rightful owners. The steam engine was evolved over a time of about a hundred years by three British inventors. The first basic steam powered engine was built by Thomas Savery in 1689. What was used before the steam engine? In the early days, one common way of removing the water was to use a series of buckets on a pulley system operated by horses and was slow andRead MoreEffects Of The Industrial Revolution On England1507 Words   |  7 PagesEffects of the Industrial Revolution on England The Industrial Revolution in England brought significant changes to the country both positive and negative. The Industrial Revolution was generally positive because of the development of technology and a better standard of living. However, some of the negative aspects were the terrible labor conditions and the mistreatment of women and children. Industrial Revolution in England started in the 1760s and went on until around 1850. Life beforeRead MoreThe Industrial Revolution in North America Essay583 Words   |  3 PagesThe Industrial Revolution in North America The industrial revolution started around 1750. It began in Britain and it spread through out the World. England was known as â€Å"the world’s workshop† because at that point in time, England was the major manufacturing center of the World.(Bailey) It took about ten years for the industrial revolution to spread to other places. It spread to America. The Industrial Revolution was favorable to the American

The Testament Of The Old Testament - 2363 Words

Through studying the Old Testament, there have been several instances that I have come across that help us better understand who God is. In the Old Testament, the prophet Isaiah states, â€Å"Do you not know? Have you not heard? The Lord is the everlasting God, the Creator of the ends of the earth. He will not grow tired or weary, and his understanding no one can fathom† (Isaiah 40:28). Many of the stories and passages in the Bible allow us to fully grasp who the God is that we serve, and His nature as being all-powerful, mighty, loving, compassionate, and merciful. Although we as humans will always have sin plaguing our existence, we can hold to and stand firm in the fact that our God is a God of love, and that His character is unchanging. Continually studying the Old Testament will allow us to further comprehend the overall nature of our Lord. First of all, from my reading of the Old Testament, and specifically from the book of Exodus and the story of the Israelites, we get a glimpse of God’s true character. When the Israelites were still captives in Egypt, God saw them and said â€Å"I have indeed seen the misery of my people in Egypt. I have heard them crying out because of their slave drivers, and I am concerned about their suffering† (Exodus 3:7). The Israelites had been crying out to God to rescue them for quite some time, and eventually, in His time, God was merciful and extricated them from the hands of Pharaoh. To begin, God has demonstrated his immense power by taking aShow MoreRelatedThe Testament Of The Old Testament1645 Words   |  7 PagesThe Old Testament is the largest part of the bible nestled behind the leather binding in the front of the book. Unlike most books, told from one-person or even two this is comprised of multiple, some stories even having two different versions in another point of view; over time it has become a large collection of ancient texts written and re-written by different authors and editors over the many years. The stories show the ancient Israelites, they show the laws, and rituals, which make up their religionRead MoreThe Testament Of The Old Testament1098 Words   |  5 PagesOne book in The Old Testament will be discussed along with four of the first chapters in The New Testament. These books offered more messages than biblical history. The four gospels in The New Testament were written in a time where Jesus was born. He was born to offer hope and salvation to people in the nation of Israel. Most importantly, humans are able to have a complete relationship with God through his son, Jesus. God has still continued to work in mysterious ways and bless those who devote theirRead MoreThe Testament Of The Old Testament1331 Words   |  6 PagesThe Old Testament is divided into many sections. Each has its own purpose and its own style of writing. The first section of the Old Testament is known as the Pentateuch and contains the first five books of the Bible.. It includes the books of Genesis, Exodus, Leviticus, Numbers, and Deuteronomy. The next section, the historical books, tell the history of the Israelite people. This section includes the books of Judges, Kings, and Esther. The third section, the wisdom books, contain ideals on moralityRead MoreThe Testament Of The Old Testament Essay2307 Words   |  10 Pages1. The Old Testament consisted of a set of the spiritual text of documentations, which were written by different people at various times to a different audience. Most of the Old Testament contains short stories of traditional stories and those stories of distinguish ways God established mankind. These stories are often told to the people in narrative form, which are guidelines often referred to as laws, songs, genealogies, and list from these authors that composed the Old Testaments. The pressingRead MoreThe Old T estament And New Testament1373 Words   |  6 PagesThe names â€Å"Old Testament† and â€Å"New Testament† are inherently theological in nature. Because there is a difference distinctly built into giving them different notations, it implies that there are differences between each the Old Testament and the New Testament, whether it is subtle in nature or obvious in nature. To Christians, the difference means that the Old Testament contains dealings between God and the world and even some of the rules made are made irrelevant by the interactions of Christ JesusRead MoreThe Old Testament And New Testament1704 Words   |  7 Pagesthe Old Testament to discover the story and character of God that is concealed within the pages of the Old Testament stories. By taking a little time to understand the context of the stories in the Old Testament readers can see the faithfulness, loving nature, and kindness of God. Most times people are dissuaded from reading the Old Testament books because they assume God is mean and harsh within those pages, but that simply isn’t the truth. God is revealed in every story in the Bible – Old TestamentRead MoreThe Old Testament And New Testament1373 Words   |  6 Pagesstudies in the New Testament. The New Testament catches many attentions because it describes Jesus’ life and birth of the church. As people focus more on the New Testament, the Old Testament is viewed as an unnecessary book to read. Christians have debated whether the Old Testament is needed to be read. Many Christians have claimed that the Old Testament is unnecessary to the biblical study with the New Testament containing all the study materials needed. Even so, Old Testament is vital literatureRead MoreThe Old Testament And The New Testament1626 Words   |  7 Pagestwo gospels, The Old Testament and The New Testament provide mirror images of Terrestrial Humans mentality Evolution and the comprehensive overview of the mental develo pmental trends over a span covering last five millennia. The Old Testament moral norms served in establishing a legal system with base in an absolute, irrevocable right of private ownership. Incontestable proof of continuous process of Evolution in this micro-segment of Spiral is an emergence of ‘The New Testament’, as a herald ofRead MoreThe Old Testament And The New Testament1069 Words   |  5 Pagesdivided into two major complimentary sections, the Old Testament and the New Testament. Where the Old Testament is foundational, containing prophecies and providing the history of people, the New Testament builds up on the Old Testament with more revelations from God, fulfilling the many prophecies announced and providing the history of one Person, Jesus Christ. The Old Testament prophesizes the coming of Christ in Isaiah and Genesis, and the New Testament unveils the identity of the Messiah in John 1Read MoreThe Testament Of The Old Testament God Essay1207 Words   |  5 PagesThroughout the Old Testament God continually manifests himself to humanity. When He is speaking to the prophets, leaders, or the nation of Israel, He presents opportunities for obedience in the form of covenants. Faithfulness is also needed to secure an association with God. Obedience is probably the most difficult aspect of mankind’s relationship with God. These covenants are the essential promises and pacts between God and humanity. I will present evidence from each of the Four Canons (Pentateuch

Analysis Operation Rolling Thunder Analysis (Vietnam War) - Sample

Question: Discuss about theOperation Rolling Thunder Analysis. Answer: Introduction Operation rolling thunder refers to the continuous attacks which were done by the United States Navy, second air division in collaboration with the Republic of Vietnam Air force (VNAF) against North Vietnam. The operation went on for about three years, March 1965 to November 1968. This was during the Vietnam War. The army used aircraft to drop bombs on North Vietnam. Several people were killed and others injured. Property worth huge amount of money was destroyed in the process. The operation, later on, changed its name to Seventh Air Force. The then US president, Johnson, was against communism which was supported by the union of the Soviet. He wanted South Vietnam which was under the control of the US to remain under capitalism. During the war, North Vietnam received material and military aid from the Union of Soviet and the China Republic. The aim of the US was to preserve the South Vietnam into the non-communist society by stopping the influence of the North. (Ellsworth, 2014). The operation came into action when the US and South Vietnam were defeated in the cold war to persuade North Vietnam to end the support which it gave to the Communists in South Vietnam. The primary objectives of the operation were to stop communism in Vietnam which was supported by the Democratic Republic of Vietnam. Secondly, it aimed at destroying transportation infrastructure in North Vietnam which facilitated its activities in the South. Nevertheless, the US needed to destroy weapons and the air defenses of the enemy. Strategic and Tactical Factors The Vietcongs, who were the Vietnamese communists who were the military branch of for NLF (National Liberation Front) used a combination of skills to attack the US military. Because they were well familiar of the landscape, they easily attacked and killed the armies in the forest one by one, a tactic known as guerrilla warfare. This tactic helped them in killing so many US soldiers.TheHo Chi Minh trail which was located near the Cambodian border enabled them to get access to ammunition, fire arms and special equipment to use in the war. This was an important strategy in fighting the US who had good modern weapons. The guerrillas were given training and this was a useful skill as it enabled them to fight the enemy for long. By the mid-1960s, the Vietcong soldiers had got access to short arms and AK-47 submachine guns. Despite all this, they avoided battles with the Americans in open fields because their trained personnel was outnumbered. They had to hide in the forest and attack few troupes. This proved to be successful.They had got knowledge from the Chinese in the previous wars, they had created hiding bases which they gave the first priority.The NLF gave orders to each community to dig tunnels in each region which were used as hiding places as well as attack bases. They would hide in the tunnels from where hey monitored the operations above Strategic Planning is of the essence in any operation. For success, significant as well as satisfaction to be attained plan is an essential component. The US, with the help of its allies, used the cold war against North Vietnam. This involved shutting down material as well as ideological aid from other nations from reaching the country. The US planned to end the communist's leaders' power since it was afraid that they would wage war against South Vietnam which was the United States supported government. They had a strong military base with large weapons which the US leaders feared. Political instability in South Vietnam after assassination of their leader formed a basis for the US to come to Vietnam. It feared that the North was going to dominate the south. Political instability served as a strategy for the US to introduce capitalism. The US, with the aid of the South Vietnam people whose president, Ngo Dinh Diem had been assassinated was able to keep the war on for more than two years. Guerrilla war tactic was used to attack their enemy. It involved the killing of leaders who led the opposition. The United States began by bombing the demilitarized zone which was in between South as well as North Vietnam with the intention of applying continuous pressure as well as make the bombing activities as activators to holding negotiations with the North Vietnam. On 24th February 1965, operation rolling thunder was given approval by the US government to commence its business in Vietnam after a US naval vessel was attacked by the patrol boats of North Vietnam. The first attacks were launched at Xom Bang. The bombing campaign was meant to last for not more than eight weeks; however, it went on for three years due to the strong resistance from Vietnam. At first, the US took caution on what to bomb to avoid provoking the Soviet as well as Chinese response. It feared that they would form friendship with North Vietnam. Eventually, this is what happened to make the operation fail in attaining its objectives. During this war, the US had soldiers who were well experienced in using weapons. Their experience came from the world wars I and II as well as others wars they had fought. The US, being the leading in technology during this time was an added advantage because they had access to a variety of weapons which the enemies did not have. To counter this, the Vietnamese soldiers had a good understanding of their land terrain than the Americans. They knew their hiding places, and this made it difficult for them to be found. They killed the American soldiers in the guerrilla warfare tactic. (Bishop, 2013) The involved nations failed to agree on finding a better way to resolve their conflict, and as a result, the use of the military force became a necessity in order to trigger for a better way to solve the existing problem. The United States president, Johnson believed that a military force demonstration would make Russia as well as China to back down. He also hoped that the war against North Vietnam would make it retreat and hold peaceful negotiations. The US military had soldiers who had better knowledge on war. They had fought in several wars including the world wars. They had won wars against Japan and Germany during World War II. They had the required skills in the field. They knew the land terrain in Vietnam, and due to this, they knew the areas to attack. Their expertise in using aircrafts to drop missiles was an advantage they possessed. The US had planned to bomb army barracks, docks, rail yards, bridges and supply dumps in order to weaken the Vietnamese army. This was a good tactic to use, without supplies, they could not last for long in the war. Objectives of the operation rolling thunder. Political and Military Objectives After the assassination of Ngo Dinh Diem, the South Vietnam president, the North started to introduce its communist policies to the south due to political instability. The US did not like this, and it wanted it to remain an independent capitalist state. The US wanted to remain the only nation with the strongest military by destroying weapons in Asia. The US fear of nuclear weapon production in Asia led to the air force attacks on North Vietnam to stop its production with the aim of preventing the third world war. The effects of Nuclear bombs had earlier been witnessed during the Second World War when Hiroshima and Nagasaki were attacked, an event which led to the end the second world war with large effects on the people and soils. Up to the moment, the effects are still experienced. Lessons that Political and Military Leaders should Learn from the Operation. During the rolling thunder operation, so many innocent people were killed and others injured. Property worth billions of dollars were destroyed leaving so many citizens homeless. The refugee crisis increased in Vietnam which then became an unstable nation due to the war. Military leaders should know that solving issues the easy way is not always the best way. The US was not able to hold negotiations with North Vietnam because it proved difficult. Instead, President Johnson decided to wage a war on Vietnam which left many people suffering. Patience is a virtue that political and military leaders should learn to have. Good decisions do not need a rush. The US wanted to end communism with immediate effect in order to implement their capitalism policy to South Vietnam. Following a long route seemed not to work, and they decided to take a shortcut which had so many adverse effects. Destroying another nation in order to make them adopt your policies is something which should be discouraged globally. So many nations have been destroyed in the world, many innocent people are killed in the process. Apart from Vietnam, The US with the assistance of Great Britain declared a military attack in Iraq and caused a huge destruction. Ideological differences can lead to an eruption of animosity among nations. Leaders should find better methods of dealing with these differences and not declare war on other countries. The difference in ideas and believes results to cold war. During cold wars, nations will not develop because their trade partnership and support are weak. Citizens of the involved countries live in fear of moving to the affected nations. A cold war is just like a dormant volcano whose results will be seen during its eruption. Forming advisory boards in military and political settings is a basic which should be given the first priority. Nevertheless, leaders should listen to their advisors before taking any action. Coordination is of essence. Political leaders should interact and coordinate well with military commanders before making any decision. This will only work when good advisors are selected. The Operation Failed I think the operation was not successful. Despite the fact that the US was well equipped for the war with the aid of silent allies. (Frankum, 2013). North Vietnam was given a helping hand by the Republic of China and Russia (USSR). The allies helped North Vietnam to overcome the US attacks. The civilian advisors of President Johnson never understood the implications which the air force would cause and thereby made their mission a failure, he did not understand the role of the military was to defend their nation and not just attacking anyhow other nations. Several American aircrafts were destroyed in the operation making it difficult to continue with their attack. In the process several soldiers were killed. (Ausenda, 2012). The operation rolling thunder leaders were not able to, change tactics and properly communicate their course of action through their civilian chain of command. I think if they had changed their tactic earlier they would have succeeded. They should not have waged war on North Vietnam yet their problem would have been solved. In the operation the US lost more aircrafts compared to their enemy, more than nine hundred American aircrafts were destroyed while on the other hand less than two hundred Vietnamese aircrafts were brought down. (Austin, 2013). From my standpoint, the operation was conducted with more of personal interest rather than helping all. Changing Asian nations to be capitalists like the US was just a way to have the US dominating the world. Most Asian countries are still communists. This can act as prove that the Operation Rolling Thunder's objectives were not attained as expected. Conclusion The American war over the Asian nations which support communism will not be solved over military attacks. The attacks just cause pain, destruction, deaths and bring development of the involved nations back. Some of the objectives of the operation have failed to be achieved. There are other peaceful methods of problem solving. Political and military leaders should know this friendly methods of getting solutions. Violence is not the way forward to success. Implementation of military action on a nation that is against the set laws of the world should be last thing to consider in problem solving. Even though the US Air Force started sending its advisory personnel to South Vietnam in the year 1961, it did not start the attacks. The Vietnamese attack in Tonkin Gulf in 1964 motivated the US to start the war. The US bombing campaign officially began in the year 1965. The United States tried as much as possible to avoid influencing the china republic and the union of soviet from entering the war from the opposition. This was a difficult policy since the two nations of Asia were on the same front as North Vietnam, they were for communism. The US controlled its bombing activities to evade the possible entrance of Soviet or China to the conflict. The first US loss came in July 1965 when the Air force F-4 Phantom was shot down. The US had four main objectives in the operation. These were: To end the support of North Vietnam in the South in order to stop communism. To destroy the nuclear weapons which it feared would be used in starting a third world war especially after the outcomes of the Second World War. Nuclear bomb was used by the United States in destroying two cities, Hiroshima and Nagasaki. The effects were so severe that the US did not want another war. Destroying North Vietnams transport infrastructure, air defense system and industrial base because they made it powerful. To boost the Saigon regime in the South Vietnam. To obtain these objectives was not an easy task. The communists nations provided military aid to North Vietnam, the Peoples Republic of China and the USSR allied with North Vietnam. So many people were affected in the war. The US used military trained people in the war. On the other side Vietnam used the Civilians who had no knowledge of war as well as the military. The citizens were forced to fight to defend their nation from the US attacks. Thousands of innocent people lost their lives trying to resist the war. (Frankum, 2015) So many outcomes were experienced during and after the war. These include: The destruction of infrastructure slowed down the development of the demolished country. Roads and railway lines were the main targets during the war by the US in order to cut down the supplies of military weapons and other materials from other communist nations of Asia to North Vietnam. Innocent people were killed during the war The US lost so many Aircrafts and pilots in the war. Several Soldiers of both nations were killed and others injured during the war. Cold war intensified between the Asian nations and the US. Due to fear of attack by Asian nations the US has been employing military on them since then. For instance the attack of Iraq and the cold war between US and Russia( initially known as USSR A peaceful method of conflict resolution should be employed by conflicting nations to avoid affecting innocent people. References Ausenda, G. (2012). Effects of war on society. San Marino: Center for Interdisciplinary Researchon Social Stress. Austin, J. (2013). The environmental consequences of war: Legal, economic, and scientific perspectives. Cambridge [u.a.: Cambridge Univ. Press Bishop, C. (2013). The encyclopedia of modern military weapons. New York: Barnes NobleBooks. Bonn, K. E., Baker, A. E. (2014). Guide to military operations other than war: Tactics, techniques, and procedures for stability and support operations : domestic and international. Mechanicsburg: Stackpole Books. Brauer, J. (2016). War and nature: The environmental consequences of war in a globalized world. Lanham: AltaMira Press. Brock, P. (2016). Challenge to Mars: Essays on pacifism from 1918 to 1945. Toronto [u.a.: Univ.of Toronto Press. Chen, G.-M. (2015). Chinese conflict management and resolution. Westport, Conn. [u.a.: Ablex Publ. Dunne, G., Alberson, D. (2013). Anger and conflict management personal handbook. Torrance, CA: Personhood Press. Ellsworth, C. J. K. (2014). Operation Rolling Thunder: Strategic Implications of AirpowerDoctrine. Pickle Partners Publishing. Engel, A. (2016). Problem solving strategies. New York: Springer. Frankum, R. B. (2015). Like rolling thunder: The air war in Vietnam, 1964-1975. Lanham, Md. [u.a.: Rowman Littlefield Frankum, R. B. (2013). The United States and Australia in Vietnam, 1954 - 1968: Silentpartners. Lewiston, NY: Edwin Mellen Press. Greene, R. (2014). The 33 Strategies of War. London: Profile Books. Kahn, L. S. (2013). Peacemaking: A systems approach to conflict management. Lanham, MD: University Press of America. Milkias, P. (2013). Developing the global south: A United Nations prescription for the thirdmillennium. New York: Algora Pub Montgomery, J. G., Cook, E. I., Wagner, P. J., Hubbard, G. T. (2015). Conflict management for libraries: strategies for a positive, productive workplace. Chicago: American LibraryAssociation. Bishop, C. (2015). The encyclopedia of modern military weapons. New York: Barnes NobleBooks. Peterson, P. (2012). Standard catalog of military firearms: The collector's price and reference guide. Iola, Wis: Gun Digest. Ray, M. (2013). Powerful problem solving: Activities for sense making with the mathematical practices. Snyder, G. H., Diesing, P. (2013) Conflict among nations: Bargaining, decision making, and system structure in international crises. Vego, M. N., Naval War College (U.S.). (2012). Joint operational warfare: Theory andpractice. Newport, RI: Naval War College

Communications for Organizations

Question: Write about theCommunications for Organizations. Answer: Introduction The study is focused on describing a comparison of the advertisements of two consumer products that will include one banking product and a convenience product. The advertisements will be researched in a different perspective. The consumer behavior of the Australian consumer is detected by conducting a research on the two products chosen for the study. The banking products chosen for the advertisements are home loans of National Australia Bank and Kelloggs Special K products. Apart from that, research is to be conducted among consumers in order to determine the consumer behavior. Comparison of the Advertisements The two products selected for the analysis of the advertisement are Home loan of National Australia Bank and breakfast cereals of Kelloggs Special K. The demographical segmentation of the two advertisements will consider elements of the segmentation such as age, gender, income, education, family structure, etc. Demographic segmentation is defined as the form of market segmentation that is used by the marketers by using the above variables while targeting the customers in the selected target customers (Solomon 2014). The demographics of the home loan advertisement of National Australia targets the people who falls under the age group of 30 to 45 years of age. The people who are targeted are either businessman, middle level managers in corporate organizations, etc. Both male and female are targeted for selling home loans of the bank. The target customer may have either family having a single child or more than one child (Samson and Voyer 2014). The demographics of Kelloggs Special K are related to the women who are conscious of their health. The women who are targeted for their advertisements fall between the age group of 25 to 45 years of age. The women can be house wife or working who are conscious of their health. The secondary target customers are the men who are having a family. As it is a breakfast cereal and a staple product, hence it is targeted to different types of women of all age categories (Betsch and Haberstroh 2014). Consumer Buying Decision Process Consumer behavior is the vital aspect that is required for every brand in order to increase the brand image in the target market of the company. Consumers of Australia have certain criteria that the companies must focus. The five stages of buyer decision process are need or problem recognition, information search, evaluation of alternatives, purchase decision, post purchase behavior, etc. It can be said that the customers of Australia have different types of attitude in terms of buying different types of products. In this circumstances, the consumer buying decision process in case of both the products such as Kelloggs special K and the home loans of National Australia Bank (Zhang et al. 2014). The need recognition of both the products is different from one another. Women who want to reduce their weight will tend to buy the Kelloggs K breakfast cereal. While taking the decision of buying the cereal, the customers will search for the best product at their budget. In the supermarket, they will search for the information of the products that will surpass the needs of their weight loose. The consumers will consider the evaluation of the alternatives of different types of breakfast cereals while they go to the supermarkets (Kelley, Cranor and Sadeh 2013). There are different products that belong to same category. Consumers will decide among the alternatives about buying the actual product. Same goes with home loans of National Australia. Before taking the home loan, the customer will research about different types of home loans provided by another bank. The consumers will definitely search for other alternatives of home loans of other banks. After the purchasing decision, the po st purchase behavior of the different types of service provider is important while retaining customers in their company. The post purchase is related to the service of the company (Frederiks, Stenner and Hobman 2015). Research on ConsumerBehavior Primary research along with the secondary research will be done in order to determine the actual consumer behaviour of the Australian consumers while buying two products. It can be said that the two types of research methodology will considered as the backup of one another. The research methodology of the study contains primary data collection methods such as focus groups (Luce 2015). Focus groups in this circumstance are a positive option when compared to the other forms of primary data collection method. Other forms of primary data collection methods are not feasible in this research because this research consists of very little number of respondents and the questions and the idea of the research topic as well as the research problem is descriptive in nature (Simonson 2016). Quantitative research approach will be used in order to calculate the data collected from the sample respondents of the research. The advantages of using focus group as a form of primary data collection method are observation of the behaviour of the Australian consumers for the two fields of works. The natures of the products are different from one another. Hence, they will show a different type of consumer behaviour (Chen et al. 2015). The types of demographic characteristics also need to be understood so that the characteristics of the different types of consumers can be understood which portrays the aspects of the five consumer-buying patterns. The type of buying patterns will be definitely different as the products belong to different genre. On the other hand, the requirement is different (Fang et al. 2016). Research Problem and Research Questions The research question of the research topic is provided in the research. The question is Is the decision making process the same for both the products? It is earlier described that the primary data collection methods of the research chosen is different types of sample respondents from different types of areas. Different types of questions will be asked in the focus groups such as: 1) Have you purchased home loans from National Australia Bank and Kelloggs Special K from Coles? 2) Why do you choose the products? 3) Do you go through all five stages of decision-making process? 4) If you have purchased one of the two items, which stage of decision making process is the most important? It can be said that the demographics of the five respondents will be mentioned in the survey findings. The five respondents are collected from the area of Australia where the supermarket and the bank is available in a same shopping complex area. Hence, the area is chosen in a way. The respondents are enthusiastic in participating in the focus groups as they are given the privilege to describe about their shopping experiences. The different natures of the respondents will help the researcher in gathering actual knowledge of the consumer-purchasing pattern (Lysonski and Durvasula 2013). Survey Findings The survey findings will discuss the results that are gathered both from primary forms of data collection and from secondary forms of data collection. The respondents will be addressed as Person 1, Person 2, Person 3, Person 4 and Person 5. The demographics of the respondents are discussed below: Person 1: She is a woman of 35 years of age. She is working in a private firm as a middle level manager. She is a regular consumer of Kelloggs Special K, as she is health conscious. Person 2: He is a banker of 45 years of age. He has purchased the home loans of National Australia Bank. Person 3: She is a woman of 28 years of age. She is a house wife. She is a consumer of Kelloggs Special K. Person 4: She is a woman of 32 years of age. She is working in a government firm. She has a family of four. She has purchased the home loans from National Australia Bank. Person 5: He is a senior manager of a corporate firm. His age is 38. He used to shop the daily consumer goods for his family from Coles. He said that his wife is a regular consumer of Kelloggs Special K. The results of the focus group depict the fact that the none of the customers is buyers of two products simultaneously. The focus group interview process illustrates the result that the different consumers mostly follow all the consumer decision-making processes. Apart from the Person 5, all the rest consumers follow the stages. Among the five respondent, two persons claimed that they are very much focused on the evaluation alternatives more than any other stages of decision making process. The consumers have chosen the products because they think that the products will surpass the latent demands of them as per the taste, price and quality of the products (Maity and Dass 2014). Conclusion It can be concluded that, the companies must focus on the different aspects of the consumers shopping attributes as it affects a lot on the profitability of the company and the sales volume as a whole. The whole research consists of the five stages if decision making of shoppers of two products of different genres. Apart from that, the advertisement analysis of the different products says that the companies must focus on the different types of consumer behaviour of the Australian shoppers. References Betsch, T. and Haberstroh, S. eds., 2014.The routines of decision making. Psychology Press. Chen, C.H., Nguyen, B., Klaus, P.P. and Wu, M.S., 2015. Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online HolidaysEvidence from United Kingdom (UK) Consumers.Journal of Travel Tourism Marketing,32(8), pp.953-970. Fang, J., Wen, C., George, B. and Prybutok, V.R., 2016. Consumer heterogeneity, perceived value, and repurchase decision-making in online shopping: The role of gender, age, and shopping motives.Journal of Electronic Commerce Research,17(2), p.116. Frederiks, E.R., Stenner, K. and Hobman, E.V., 2015. Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour.Renewable and Sustainable Energy Reviews,41, pp.1385-1394. Kelley, P.G., Cranor, L.F. and Sadeh, N., 2013, April. Privacy as part of the app decision-making process. InProceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 3393-3402). ACM. Luce, M.F., 2015. Consumer Decision Making.The Wiley Blackwell Handbook of Judgment and Decision Making, pp.875-899. Lysonski, S. and Durvasula, S., 2013. Consumer decision making styles in retailing: evolution of mindsets and psychological impacts.Journal of Consumer Marketing,30(1), pp.75-87. Maity, M. and Dass, M., 2014. Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store.Decision Support Systems,61, pp.34-46. Samson, A. and Voyer, B.G., 2014. Emergency purchasing situations: Implications for consumer decision-making.Journal of Economic Psychology,44, pp.21-33. Simonson, I., 2016. Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein.Journal of Consumer Research,42(6), pp.840-845. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Zhang, K.Z., Zhao, S.J., Cheung, C.M. and Lee, M.K., 2014. Examining the influence of online reviews on consumers' decision-making: A heuristicsystematic model.Decision Support Systems,67, pp.78-89.